Shortly after joining DataBank IMX as its first in-house designer, I took on the task of bringing a new brand identity, created by JD Reeves, to life across the company. This meant translating the visual direction into practical applications that could work across digital, print, and everyday communications.

I collaborated with a local creative studio on the website rebuild and developed reusable one-page marketing templates, branded materials, and social media assets to give the team a more consistent visual toolkit. I also extended the identity to DataDirect, a service that arranged pickup of customer documents for digitization, creating a visual connection between the service and the parent brand.

Beyond creating the materials themselves, I wanted to make the new brand easy for everyone to use. I documented its visual standards and created Loom tutorials to walk employees through practical applications, including updating their email signatures.

The result was a more cohesive brand experience, with flexible resources that helped the company carry its identity across its core business and service offerings.